Cosmetic Dentistry


We brighten smiles using the latest methods in teeth whitening. This safe and painless procedure leads to an enhanced smile and increased self-confidence. Teeth whitening is performed in our office or at home using a custom-designed whitening tray. Both methods are more potent than store-bought kits, have faster results, and our consultation ensures your safety.  

In-Office Whitening – An ideal procedure for anyone wanting immediate results, the entire procedure takes about two hours, making it the perfect choice for busy individuals. Our Zoom® whitening treatment is clinically proven to whiten teeth up to 8 shades in 45 minutes.

A protective gel is applied to your gums to protect the soft tissue, then a special light-activated gel is applied to your teeth. A special light is used to enhance the action of the agent. 

Once complete, we’ll provide instructions for keeping your smile bright, including trays for at-home touch ups. The result is dramatically whiter teeth that will last for years.

April Jenkins, dental assistant, describes what you can expect in her recent TV interview on WHHI-TV.

At-Home Whitening – Our custom-fit, professional whitening trays can be used at home for noticeably whiter teeth in days. We will take an impression of your teeth to create a customized clear tray that will hold a special bleaching material you will wear to whiten your teeth.

Trays will be worn for 30-60 minutes up to twice a day. At the end of this period, you will see maximum whitening results that are nothing short of dazzling! Occasional treatment can be performed at your convenience to maintain your new smile.


Veneers and Bonding

Dental veneers and bonding are natural-looking, beautiful solutions for teeth that are stained, damaged or misshapen.

Veneers – Veneers are thin, ceramic coverings bonded to the front of teeth to eliminate flaws like stains, chips, gaps, and misalignment. They reflect light in much the same way as natural tooth enamel, making ceramic veneers a great option for improving the appearance of your smile. ROC Dental Group veneers are fabricated at one of the best dental labs in the country, requiring two appointments for this procedure. At your first visit, impressions are taken and your teeth are prepared and given a temporary covering. In two to three weeks, the veneers return from the lab, we then remove the temporaries, and your new veneers are bonded to your teeth. To learn more, check out Dr. Matt’s Smart Mouth Blog.

Bonding Composite bonding uses dental material to fill in chipped or gapped teeth but can also be used to fix staining by applying the bonding material over the stain on the tooth. Regardless of need, bonding can help improve the appearance of your teeth.


Crowns are used to take the place of missing teeth or restore and enhance teeth that are damaged. A crown, sometimes called a cap, is used to entirely cover a damaged tooth. A crown not only strengthens a tooth, but it can dramatically improve a tooth’s appearance, shape and alignment.

Crowns may be used to:

  • Replace a large filling when there is little tooth structure remaining
  • Protect a weak tooth from fracturing
  • Restore a fractured tooth
  • Attach a bridge
  • Cover a dental implant
  • Cover a discolored or poorly shaped tooth
  • Cover a tooth that has had root canal treatment


We all know that a beautiful smile begins with straight teeth. ROC Dental Group is proud to offer Invisalign® treatment, a modern alternative to conventional wire orthodontics.

Why Invisalign®

  • Ideal for all Ages – Great for both teens and adults and is often less expensive than traditional treatments 
  • Improved Oral Health – Doesn’t contribute to gum disease or cavities like metal braces 
  • Healthy Alternative – Custom-designed aligners are made of flexible plastic, are FDA-approved and contain no BPA, BPS, latex or gluten
  • Decreased Treatment Time – On average, Invisalign® treatment time is 12 to 18 months, though you can start seeing results in a matter of weeks
  • Flexibility – Aligners can be removed to eat and drink, to brush and floss, or for special events

Your complimentary consultation will begin with the doctor learning more about your  teeth-straightening goals and examining your smile. We’ll discuss how quickly results can be achieved and you can begin to enjoy your new smile. 

ROC Dental Group will also review treatment procedures and treatment cost. Prior to treatment start, we’ll likely recommend a comprehensive checkup and cleaning to ensure your teeth and gums are in top health and to avoid unnecessary risks. Contact us today to set up your complimentary consultation.

Lead Dental Hygienist April Jenkins was interviewed on WHHI-TV’s Girl Talk about the benefits of Invisalign® treatment. March 2021


BOTOX® for Cosmetic Enhancements and Medical Therapy

Since it was first approved by the FDA in 1989 for medical therapy and in 2002 for cosmetic use, BOTOX® has become the most widely researched and studied treatment of its kind. Our dentists rely on its safe, easy, and quick effectiveness when delivering amazing cosmetic and medical therapy results to our patients.

Cosmetic Uses

Our dentists are certified by the American Academy of Facial Esthetics (AAFE). They have extensive training on the nearly 20 muscles that work together to form facial expressions like smiles, raised eyebrows, and pouts. This knowledge helps them administer BOTOX® in the best places to yield the most natural results.

Medical Therapies

Our dentists use BOTOX® as a medical therapy to treat patients experiencing teeth grinding or clenching, known as bruxism, along with temporomandibular joint (TMJ) disorders. In the same way it relaxes facial muscles to reduce fine lines and wrinkles, the BOTOX® injection releases the muscles and reduces tension to bring much-needed relief.

Check out our Smart Mouth Blog™ about our use of BOTOX® in our practice or make an appointment to talk to one of expert dentists to see if BOTOX® is right for you.

If you’d like to improve your smile and confidence, but aren’t sure where to start, contact our office to schedule your consultation today. Our doctors will take time to review your oral history, go over your goals for an improved smile and understand your lifestyle so we can recommend a solution that’s just right for you.